Goldies Integrated Health | Case

Goldies Integrated Health is a Brazilian healthtech born with the purpose of making it easier to care for families' health and well-being. Its app centralizes medical information — such as records, exams, medication schedules and health indicators — and allows this data to be shared with family members, caregivers and doctors. The platform promotes self-care and brings people closer together, offering an intuitive and secure digital solution that helps from childhood monitoring to elderly care, turning health management into something simple, accessible and connected.

Challenge

The challenge was to create an app that would allow different profiles — users, family members, caregivers and doctors — to care for the health and well-being of families, especially the elderly, in a simple and connected way. The solution needed to integrate several features, such as registration of multiple users with customizable permissions, secure storage of medical records and exams, automatic generation of health indicators, medication management with smart reminders, an integrated appointments calendar, a personal diary, plus an emergency (SOS) button for critical situations. We needed a fluid, accessible experience, with an intuitive interface and empathetic visual language, capable of serving everyone from young caregivers to elderly users, ensuring clarity, security and ease when sharing information.

My Role

My work as UX/UI Designer was essential to turning Goldies' strategic vision into a functional, accessible and empathetic digital experience. I took part in every stage of the project — from gathering requirements and understanding the pain points of the different user profiles to structuring flows, information architecture and defining the interfaces. I worked to balance technology and sensitivity, ensuring the app was intuitive even for elderly users, without losing the visual sophistication and clarity a health product needs. Through interactive prototypes and usability testing, I sought to validate solutions that would genuinely make users' day-to-day easier, turning family health care into something simple, secure and integrated.

UX Research

Understanding context and intent

Research was carried out on competitors, apps and websites, with an initial analysis focused on direct and indirect competitors to understand their strategies, strengths and opportunities for improvement. Based on this investigation, market best practices were identified and learnings were extracted that contributed to refining the project.

Persona

Maria Lúcia

71 years old

"I'm retired and I take care of my husband, who has diabetes. I want convenience and security to organize our exams and medications."

ABOUT ME

who am I? what do I do?

Belo Horizonte (MG)
Retired, former teacher
Middle class, has regular access to internet and a smartphone
Medium familiarity with technology — uses WhatsApp, a banking app and looks for simple health solutions.
Married, two adult children who live in different cities.

ABOUT MY ROUTINE

who do I live with? what are my habits? what's my day like?

Lives with her husband
Takes medication at regular times
Has lunch but not dinner, has soup instead
Uses WhatsApp to talk to family and friends
Watches videos

MY PERSONALITY

computer

phone

homebody

sociable

watch videos

read books

play sports

sedentary

MOTIVATIONS & HOBBIES

what are my interests? how do I spend my free time?

Walking
Water aerobics
Watching television
Using her phone
Sleeping

PAINS

What are my difficulties? What would I like to solve?

Difficulty storing and finding old exams and digitized results.
Forgetting medication schedules and refills.
Lack of communication between doctors and family members about the patient's health progress.
Fear of losing personal data and initial distrust about digital security.

DESIRES

what are my needs? what results would I like to have?

Feel in control of her own health and her family's.
Reduce anxiety and the burden of caring for others.
Trust a secure, easy solution that genuinely improves her routine.

User Flow

I created a user flow that helps visualize, analyze and optimize the path a user takes to achieve a specific goal in a digital product. This diagram allows the design and development team to understand user needs, identify friction points and create a more intuitive and efficient experience.

Example:

Information Architecture

This is the foundation that organizes and structures content logically, ensuring the user finds what they need intuitively and without effort. Without well-planned architecture, even the most attractive design can result in a frustrating experience.

Wireframes

While creating the wireframes I focused on functionality, layout and content organization rather than aesthetics — the wireframes ensured the product's foundation was solid and user-centered.

Usability Testing

I tested the usability of different flows through wireframes. These low-fidelity prototypes allowed us to validate interactions with users in the early stages of the project, focusing exclusively on functionality, flow and information architecture, without distractions from more elaborate visual elements.

Users navigated the app well but raised points that were analyzed and studied before being implemented.

SUGGESTIONS	SOLUTIONS
Include more information about the app's features and possibilities.	After account activation during sign-up, users are now directed through a sequence of onboarding screens (Complete your registration, Invite to your plan, Fill in your General Data, Register/Import your Records, and Register your Medication). This way they absorb information about certain areas while filling in important data.
Include an option to share the app.	An app-sharing link was added to the app's menu, making it easier to send to friends and family.
Reduce the number of links in the "hamburger" menu.	Removed the categories from the app's menu. They're already available in the home screen carousel.

Design System

I developed a design system for the Goldies app given the complexity and wide variety of screens, allowing me to ensure consistency and brand identity, efficiency and productivity, scalability in case the design system needs to expand, improved collaboration between teams, a focus on accessibility ensuring the product is inclusive and easy for people with different needs, and strategic decision-making (decisions focused on strategic aspects and the overall user experience rather than aesthetics).