Alexandre Rocha

Senior UX/UI Designer

Alexandre Rocha — Senior UX/UI Designer

20+ years of design experience, the last 11 of which dedicated to digital products connecting businesses and people.

I've led the design of 30+ projects — iOS and Android mobile apps, web systems, portals and e-commerces — for clients like Raízen (Shell), Profarma, Priner and Editora Globo. 1,800+ screens designed, each with its own individual design system.

I worked across the entire UX/UI cycle: requirements gathering, personas, flows, wireframes, high-fidelity prototyping in Figma, and follow-through to delivery with development teams.

Explore success cases
20+ Years of experience
30+ Projects
1,800+ Screens designed
25+ Clients

Cases like Raízen (Shell), where the ROXLite app was deployed in around 68 airports in Brazil and Argentina, where Shell holds roughly 20% of the fuel market. In a more recent project for the same company, I used AI (Claude Code) to build a complete web system in HTML, CSS and JS, with functional prototypes that, once approved, were handed directly to the development team, speeding up creation, validation and development.

Alexandre Rocha — creative process

Design that creates experiences

25+ clients served over 20 years, with projects ranging from mobile apps to e-commerces and complex web systems.

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Alexandre Rocha

Experience that translates into results

20+ years in design, with the last 11 dedicated to high-impact digital products.

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Results that tell stories

What colleagues say about working with me.

★★★★★

"For 11 years I had the privilege of working alongside Alexandre, an exceptional professional in the UX/UI field. His ability to combine creativity and strategic vision always brought innovative, user-centered solutions. Alexandre stands out for his attention to detail, empathy with client needs, and his ability to turn complex ideas into simple and intuitive digital experiences. On top of that, his generous approach helped strengthen teams throughout our journey together."

Leandro Oliveira de Souza Java and C# Web Developer LinkedIn

"I've had the opportunity to work with Alexandre since 2018, and I can say he is an exceptional professional in the UX/UI field. His attention to interface detail and his sharp usability vision always raised the quality of the projects we worked on together. Beyond his technical skill, Alexandre shows a collaborative and committed attitude, making teamwork more productive and inspiring."

Allan Vasconcellos Software Architect .NET, C#, AZURE LinkedIn

"I worked with Alexandre at an advertising agency and shortly after we left to start our own agency together. He's the kind of person who is very true to himself in technical work, in honesty and in moral values — that's Alexandre. Forever young, full of dreams and with a lot of inner depth still to explore. A very dedicated professional, single-minded about his goals."

Wilson Bigarel Project Manager & 3D Designer | Lisbon, Portugal LinkedIn

"Alexandre is a very creative, engaged and committed person. He knows how to work with people, understanding their needs in order to put his digital project, planning, creation and website/portal development skills into practice. He has experience with retail and institutional companies, with some interesting cases that made those companies more visible to consumers."

Daniel Pontieri Procurement Executive | Latin America & Brazil LinkedIn

"Alexandre Rocha provided various creative and execution services as a designer and digital marketing professional for Homegrown, always with great professionalism and dedication."

Marco André Co-founder — Homegrown LinkedIn
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