Challenge

A Raízen, responsible for fueling aircraft with Shell aviation fuel at airports, used an outdated device to record and issue invoices for refueling. This equipment had severe technical limitations: a closed system, no modern connectivity, and extremely complex maintenance and updates. The challenge was to create a scalable solution that could be easily updated nationwide.

Challenge

The challenge was to design an app that allowed different profiles — users, family members, caregivers, and doctors — to manage family health and well-being, especially for seniors, in a simple and connected way. The solution needed to integrate multiple features while ensuring a fluid and accessible experience, with an intuitive interface and empathetic visual language, suitable for both young caregivers and elderly users — guaranteeing clarity, security, and ease when sharing information.

Challenge

Shell faced the challenge of speeding up and simplifying the scheduling process for aircraft refueling at airports using its fuel. We developed a practical and intuitive app that allows pilots to schedule refueling, track operation status, make payments, and view refueling history in one centralized place. The solution became a success story, achieving its goals and receiving excellent user feedback for its simplicity and agility. Continuous feedback helped drive constant improvements, making the app increasingly efficient and aligned with the real needs of pilots and operators.

Challenge

Manage product and inventory data, showing information such as quantity, value, and item location across the four pharmacy brands of the Profarma group: Drogasmil, Farmalife, Tamoio, and Rosário.

Challenge

Facilitate and speed up the process of reading barcode seals and managing the delivery of medication trays across pharmacies.

Challenge

Profarma aimed to expand its market reach through online commerce. My role as part of the team was to design and create a mobile app for pharmaceutical product sales. The app included multiple features to increase visibility and boost sales for the group’s four pharmacy brands — Drogasmil, Farmalife, Tamoio, and Rosário. All shared the same information architecture but maintained their own unique visual identities.

Challenge

As part of Profarma’s strategy to expand its market presence through online commerce, I worked on the project to create an e-commerce website for selling a wide range of pharmaceutical products. This initiative enhanced sales for the four pharmacy brands — Drogasmil, Farmalife, Tamoio, and Rosário.

Regarding the visual interface, a key requirement was that all should follow the same structure, features, and information architecture, while maintaining distinct visual identities.

Challenge

Create a communication portal specifically aimed at women entrepreneurs who manage Shell gas stations.

The project’s goal was to connect and empower women entrepreneurs who are Shell station dealers, with a focus on guidance, executive education, and building a support network — promoting values and objectives such as:

• Supporting the network of female dealers
• Fostering a sense of belonging
• Professionalism
• Engagement
• Community building