Alexandre Rocha
UX/UI Product Designer | UX/UI Designer | Front-End Developer
Digital Product Solutions
Discover how I combined creativity and analysis to deliver UX/UI solutions that positively impacted both users and businesses.
Cases like that of Raízen (Shell) where I boosted aircraft refueling with Shell fuel throughout Brazil and Argentina. The company has a base in approximately 68 airports in Brazil and in Argentina Shell (Raízen) holds second place in the total fuel market, with about 20% de market share.
Design thinking contributed to creating this and other solutions that also relied on strategic vision in developing consistent workflows and scalable design systems for this and other products.


Design that creates experiences.
Projects that combined creativity and functionality to positively impact users and generate ROI for various companies.




















Experience comes with study and dedication
and it impacts positive results
Learn more about my journey and achievements.
Innovation that tells stories
Success is about sharing journeys and positive outcomes.
“For 11 years I had the privilege of working alongside Alexandre, an exceptional professional in the UX/UI field. His ability to combine creativity with strategic vision consistently brought innovative, user-centered solutions. Alexandre stands out for his attention to detail, empathy toward client needs, and his skill in transforming complex ideas into simple and intuitive digital experiences. Additionally, his collaborative and generous attitude strengthened teams and projects throughout our journey together. I wholeheartedly recommend Alexandre for any challenge involving experience and interface design. He is talented, committed, and inspiring — capable of elevating the level of any organization.”
Leandro Oliveira de Souza
Java and C# Web Developer
“I had the opportunity to work with Alexandre since 2018, and I can confidently say he is an exceptional professional in UX/UI. His attention to interface details and sharp usability mindset always elevated the quality of the projects we worked on together. Beyond his technical abilities, Alexandre demonstrates a collaborative and committed attitude, making teamwork more productive and inspiring. I strongly recommend his work to any company that values user experience and excellence in digital interfaces.”
Allan Vasconcellos
Software Architect – .NET, C#, Azure
“I worked with Alexandre at an advertising agency, and in a short time we left and founded our own agency. I would only do something like that with someone whose technical work, honesty, and moral values I trusted deeply — and that was the case with Alexandre. We were young, full of dreams, with a whole world to explore. He is a highly dedicated professional, determined to achieve his goals, and possesses incredible technical skills. Our partnership had to end due to external factors, but I continue to follow his journey and celebrate his victories and achievements. It’s truly rewarding to see how much he has grown and specialized… Today, he is an even better professional than the one I once had the pleasure to work with and share a dream.”
Wilson Bigarel
Project Manager & 3D Designer | Events and Industrial Design Specialist | Team and Budget Coordination | Lisbon, Portugal
“Alexandre is a highly creative, engaging, and committed person. He knows how to work with people, understanding their needs in order to apply his skills in digital projects, planning, creation, and website/portal development. He has experience in retail and institutional projects with interesting case studies that have made these companies more visible to consumers.”
Daniel Pontieri
Procurement Executive | Supply Chain | Latin America & Brazil
“Alexandre Rocha provided several design and digital marketing services for Homegrown, always with great professionalism and dedication.”
Marco André
Co-owner at Homegrown
“A capable, intelligent, and insightful professional — essential qualities in his field. His work is always delivered with quality and distinction. He has a remarkable ability to find solutions and ideas for major projects.”
Mariana Ramos
Marine Biologist | Environmental Analyst | Biologist | Environmental Licensing | Environment
I don’t drink coffee, but how about we grab a juice?
You can send me a direct message right here.
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