{"id":36,"date":"2025-10-29T09:28:28","date_gmt":"2025-10-29T09:28:28","guid":{"rendered":"https:\/\/alexandre-rocha.com\/portfolio\/"},"modified":"2026-02-13T14:21:24","modified_gmt":"2026-02-13T17:21:24","slug":"projetos","status":"publish","type":"page","link":"https:\/\/www.alexandre-rocha.com\/en\/projetos\/","title":{"rendered":"Projects"},"content":{"rendered":"
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Brands with completed projects<\/h2>\n<\/div>\n\n\n\n
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Innovative and Impactful Projects<\/h2>\n\n\n\n

As a UX\/UI Designer,<\/strong>I applied in each project all stages of the design process, including stakeholder requirement <\/strong>meetings, research <\/strong>and benchmarking,<\/strong> an\u00e1lise de dados,<\/strong> defini\u00e7\u00e3o de persona definition, user flows,<\/strong> and information architecture.<\/strong> I also developed workflows and wireframes,<\/strong> conducted testing <\/strong>and validation,<\/strong> and created prototypes <\/strong>applying each company\u2019s visual identity to compose the final interfaces.<\/p>\n\n\n\n

I\u2019ve selected some of my most recent projects that reflect creativity, expertise, and effective results:<\/p>\n\n\n\n

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Ra\u00edzen ROXlite<\/a><\/div>\n\n\n\n
Goldies Sa\u00fade Integrada<\/a><\/div>\n\n\n\n
Shell Aeroclass<\/a><\/div>\n\n\n\n
Profarma Connect d1000<\/a><\/div>\n\n\n\n
Profarma d1000 express<\/a><\/div>\n\n\n\n
Profarma m-commerce<\/a><\/div>\n\n\n\n
Profarma e-commerce<\/a><\/div>\n\n\n\n
Shell Elas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/path><\/svg><\/div><\/div>\n\n\n\n
CASE<\/strong><\/h6>\n\n\n\n
<\/path><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ra\u00edzen ROXLite<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

A Ra\u00edzen,<\/strong> responsible for fueling aircraft with Shell aviation fuel at airports, used an outdated device to record and issue invoices for refueling. This equipment had severe technical limitations: a closed system, no modern connectivity, and extremely complex maintenance and updates. The challenge was to create a scalable solution that could be easily updated nationwide.<\/strong><\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Ra\u00edzen<\/figure>\n\n\n\n
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View full case details<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n\n\n\n
CASE<\/strong><\/h6>\n\n\n\n
<\/path><\/svg><\/a><\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

Goldies Sa\u00fade Integrada<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

The challenge was to design an app that allowed different profiles \u2014 users, family members, caregivers, and doctors \u2014 to manage family health and well-being, especially for seniors, in a simple and connected way.<\/strong> The solution needed to integrate multiple features while ensuring a fluid and accessible experience, with an intuitive interface and empathetic visual language, suitable for both young caregivers and elderly users \u2014 guaranteeing clarity, security, and ease when sharing information.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Goldies<\/figure>\n\n\n\n
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View full case details<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"Shell\"<\/figure>\n\n\n\n

Shell Aeroclass<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

Shell faced the challenge of speeding up and simplifying the scheduling process for aircraft refueling at airports<\/strong> using its fuel. We developed a practical and intuitive app that allows pilots to schedule refueling, track operation status, make payments, and view refueling history in one centralized place. The solution became a success story, achieving its goals and receiving excellent user feedback for its simplicity and agility. Continuous feedback helped drive constant improvements, making the app increasingly efficient and aligned with the real needs of pilots and operators.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Shell<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Profarma Connect d1000<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

Manage product and inventory data, showing information such as quantity, value, and item location across the four pharmacy brands of the Profarma group: Drogasmil, Farmalife, Tamoio, and Ros\u00e1rio.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Profarma<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Profarma d1000 express<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

Facilitate and speed up the process of reading barcode seals and managing the delivery of medication trays across pharmacies.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Profarma<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Profarma m-commerce<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

Profarma aimed to expand its market reach through online commerce. My role as part of the team was to design and create a mobile app for pharmaceutical product sales. The app included multiple features to increase visibility and boost sales for the group\u2019s four pharmacy brands \u2014 Drogasmil, Farmalife, Tamoio, and Ros\u00e1rio. All shared the same information architecture but maintained their own unique visual identities.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Mobile App | iOS and Android<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Profarma<\/figure>\n\n\n\n
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\"Drogasmil\"<\/figure>\n<\/div>\n\n\n\n
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\"Farmalife\"<\/figure>\n<\/div>\n\n\n\n
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\"Ros\u00e1rio\"<\/figure>\n<\/div>\n\n\n\n
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\"Tamoio\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Profarma e-commerce<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

As part of Profarma\u2019s strategy to expand its market presence through online commerce, I worked on the project to create an e-commerce website for selling a wide range of pharmaceutical products. This initiative enhanced sales for the four pharmacy brands \u2014 Drogasmil, Farmalife, Tamoio, and Ros\u00e1rio. <\/p>\n\n\n\n

Regarding the visual interface, a key requirement was that all should follow the same structure, features, and information architecture, while maintaining distinct visual identities.<\/p>\n<\/div>\n\n\n\n

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Platform\/Device<\/h6>\n\n\n\n

Site | Desktop (responsive)<\/p>\n\n\n\n

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<\/path><\/svg><\/div><\/div>\n\n\n\n
<\/path><\/svg><\/div><\/div>\n\n\n\n
<\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Profarma<\/figure>\n\n\n\n
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\"Drogasmil\"<\/figure>\n<\/div>\n\n\n\n
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\"Farmalife\"<\/figure>\n<\/div>\n\n\n\n
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\"Ros\u00e1rio\"<\/figure>\n<\/div>\n\n\n\n
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\"Tamoio\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Profarma<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u25b4 topo<\/a><\/p>\n<\/div>\n\n\n\n

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\"Shell\"<\/figure>\n\n\n\n

Shell elaS<\/h3>\n<\/div>\n\n\n\n
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Challenge<\/h6>\n\n\n\n

Create a communication portal specifically aimed at women entrepreneurs who manage Shell gas stations.<\/p>\n\n\n\n

The project\u2019s goal was to connect and empower women entrepreneurs who are Shell station dealers, with a focus on guidance, executive education, and building a support network \u2014 promoting values and objectives such as:<\/p>\n\n\n\n