{"id":165,"date":"2025-10-30T12:25:02","date_gmt":"2025-10-30T12:25:02","guid":{"rendered":"https:\/\/alexandre-rocha.com\/?page_id=165"},"modified":"2025-11-19T16:28:06","modified_gmt":"2025-11-19T19:28:06","slug":"case-goldies-saude-integrada","status":"publish","type":"page","link":"https:\/\/www.alexandre-rocha.com\/en\/case-goldies-saude-integrada\/","title":{"rendered":"Case Goldies Sa\u00fade Integrada"},"content":{"rendered":"
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Goldies Sa\u00fade Integrada<\/h2>\n\n\n\n

In just a few months after its launch, the app reached hundreds of downloads <\/strong>and received enthusiastic feedback<\/strong> from users and healthcare professionals, who highlighted its practicality and direct impact on family routines. Features such as exam and medical record storage, medication tracking, health indicator monitoring, and information sharing <\/strong>with relatives and doctors contributed to the adoption of the concept of collaborative and remote care.<\/strong> The project combines technology, empathy, and usability to promote a more human and integrated approach to health management.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Goldies<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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A Goldies Sa\u00fade Integrada<\/strong> is a Brazilian healthtech startup created with the mission of simplifying family health and well-being management. Its mobile app centralizes medical information \u2014 such as records, exams, medication schedules, and health indicators \u2014 and allows users to securely share these data with relatives, caregivers, and doctors. The platform encourages self-care and connection, offering an intuitive and secure digital solution that supports everyone from child monitoring to elderly care, transforming health management into something simple, accessible, and connected.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/h2>\n\n\n\n

The challenge was to create an app that would allow different user profiles \u2014 patients, family members, caregivers, and doctors<\/strong> \u2014 to manage family health and well-being, especially for the elderly,<\/strong> in a simple and connected way. The solution needed to integrate multiple features, such as multi-user registration with customizable permissions, secure medical record and exam storage, automatic health indicator generation, smart medication reminders, integrated appointment scheduling, a personal diary, and an emergency (SOS) button for critical situations.<\/strong> We aimed for a fluid and accessible experience with an intuitive interface and empathetic visual language, suitable for both young caregivers and elderly users \u2014 ensuring clarity, security, and ease in sharing information.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Desafio\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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My Role<\/h2>\n\n\n\n

My role as a UX\/UI Designer,<\/strong> was essential to transform Goldies\u2019 strategic vision into a functional, accessible, and empathetic digital experience. I participated in every stage of the project \u2014 from gathering requirements and understanding the pain points of different user profiles to structuring flows, defining the information architecture, and designing interfaces.<\/strong> I worked to balance technology and sensitivity, ensuring that the app would be intuitive even for senior users, without compromising on visual sophistication and clarity \u2014 crucial aspects of a healthcare product. Through interactive prototypes and usability testing, I validated solutions that truly simplified users\u2019 daily lives, making family health care easier, safer, and more connected.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Pesquisa<\/h2>\n\n\n\n

Competitive research was conducted across various apps and websites, with an initial focus on direct and indirect competitors to understand their strategies, strengths, and opportunities for improvement. This investigation helped identify market best practices and extract insights that contributed significantly to enhancing the project.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Persona<\/h2>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

Maria L\u00facia<\/h4>\n\n\n\n

71 years old<\/p>\n<\/div>\n\n\n\n

\"I\u2019m retired and take care of my husband, who has diabetes. I\u2019m looking for practicality and safety to organize our exams and medications.\"<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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About Me<\/h6>\n\n\n\n

Who am I? What do I do?<\/strong><\/p>\n<\/div>\n\n\n\n

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  • Belo Horizonte (MG)<\/li>\n\n\n\n
  • Retired, former teacher;<\/li>\n\n\n\n
  • Middle-class, regular internet and smartphone user;<\/li>\n\n\n\n
  • Medium familiarity with technology \u2014 uses WhatsApp, banking apps, and seeks simple health solutions;<\/li>\n\n\n\n
  • Married, two adult children living in different cities.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    My Routine<\/h6>\n\n\n\n

    Who do I live with? What are my habits? What is my daily routine like?<\/strong><\/p>\n<\/div>\n\n\n\n

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    • Lives with her husband;<\/li>\n\n\n\n
    • Takes medication at regular times;<\/li>\n\n\n\n
    • Eats lunch but not dinner \u2014 prefers soup;<\/li>\n\n\n\n
    • Uses WhatsApp to chat with family and friends;<\/li>\n\n\n\n
    • Watches videos regularly.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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      Personality<\/h6>\n\n\n\n

      <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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      Motivations & Hobbies<\/h6>\n\n\n\n

      What are my interests? How do I spend my free time?<\/strong><\/p>\n<\/div>\n\n\n\n

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      • Enjoys walking;<\/li>\n\n\n\n
      • Practices water aerobics;<\/li>\n\n\n\n
      • Watches TV;<\/li>\n\n\n\n
      • Uses her phone often;<\/li>\n\n\n\n
      • Values rest and calm routines.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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        Pain Points<\/h6>\n\n\n\n

        What are my difficulties? What would I like to solve?<\/strong><\/p>\n<\/div>\n\n\n\n

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        • Difficulty storing and finding old or digitalized exams;<\/li>\n\n\n\n
        • Forgetting medication times and refills;<\/li>\n\n\n\n
        • Lack of communication between doctors and family members about patient progress;<\/li>\n\n\n\n
        • Fear of losing personal data and initial distrust of digital security.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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          Goals & Needs<\/h6>\n\n\n\n

          What are my needs? What results would I like to achieve?<\/strong><\/p>\n<\/div>\n\n\n\n

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          • Feel in control of her own and her family\u2019s health;<\/li>\n\n\n\n
          • Reduce anxiety and the burden of caregiving;<\/li>\n\n\n\n
          • Trust a safe and easy-to-use solution that truly improves her routine.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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            User Flow<\/h2>\n\n\n\n

            I created a user flow to visualize, analyze, and optimize the path the user takes to achieve specific goals within the product. This diagram helped the design and development teams understand user needs, identify friction points, and create a more intuitive and efficient experience.<\/p>\n<\/div>\n\n\n\n

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            Information Architecture<\/h2>\n\n\n\n

            Information Architecture organizes and structures content logically, ensuring users can find what they need effortlessly. Without a well-planned architecture, even the most visually appealing design can result in a frustrating experience.<\/p>\n<\/div>\n\n\n\n

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            Wireframes<\/h2>\n\n\n\n

            When creating wireframes, I focused on functionality, layout, and content organization rather than aesthetics. Wireframes ensured that the product\u2019s foundation was solid and user-centered.<\/p>\n<\/div>\n\n\n\n

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            Usability Testing<\/h2>\n\n\n\n

            I tested the usability of different flows through wireframes. These low-fidelity prototypes allowed for early validation of interactions with users, focusing exclusively on functionality, flow, and information architecture \u2014 without distractions from detailed visuals.<\/p>\n\n\n\n

            Users navigated the app smoothly but provided valuable feedback that was analyzed and implemented later.<\/p>\n\n\n\n

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            SUGGESTIONS<\/th>SOLUTIONS<\/th><\/tr><\/thead>
            Add more information about app features and possibilities.<\/td>After account activation, users are now guided through a sequence of onboarding screens (Complete Your Profile, Invite Family Members, Fill in General Information, Add\/Import Medical Records, Register Medications). This helps them learn about key sections while entering relevant data.<\/td><\/tr>
            Include an option to share the app.<\/td>A \u201cShare App\u201d link was added to the main menu, making it easier for users to send it to friends and family.<\/td><\/tr>
            Reduce the number of links in the hamburger menu.<\/td>App menu categories were removed, as they are already accessible from the carousel on the home screen.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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            Design System<\/h2>\n\n\n\n

            I developed a design system for the Goldies app due to its complexity and large number of screens. This ensured brand consistency, efficiency, and scalability for future expansion. It also improved team collaboration, maintained accessibility \u2014 making the product inclusive for users with different needs \u2014 and allowed for more strategic decision-making by focusing on overall user experience rather than visual details alone.<\/p>\n<\/div>\n\n\n\n

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            UI Design<\/h2>\n<\/div>\n\n\n\n
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            \"Goldies<\/figure>\n\n\n\n
            \"Goldies<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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            Testimonials<\/h2>\n\n\n\n
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            \u201cMy mother takes many exams. It used to be hard to find them when needed or compare results to see if her health was improving. But with the Goldies app, everything changed! It\u2019s super intuitive \u2014 I can easily upload new exams, and the app organizes everything into charts and alerts me when something\u2019s off. I recommend it to anyone who wants to care for their parents with more safety and convenience.\u201d<\/em>“<\/p>\n\n\n\n

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            Silvana Moreira, 55 years old<\/strong><\/p>\n\n\n\n

            Rio de Janeiro, RJ<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            “\u201cGoldies was a revolution in my work! It used to be hard to keep everything organized, but now I have quick access to the elderly person\u2019s information and can share it easily with the family. It\u2019s an indispensable tool for anyone working with senior care.\u201d<\/em>“<\/p>\n\n\n\n

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            Tatiane Paula, 32 years old<\/strong> (caregiver)<\/p>\n\n\n\n

            Salvador, BA<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            “\u201cAt first, I thought the app would be complicated to use, but it\u2019s so simple that even I can handle it! My daughters feel more at ease because they can see everything on their phones and join me at appointments when possible. Goldies greatly improved our communication and made me feel more independent.\u201d<\/em>“<\/p>\n\n\n\n

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            Ant\u00f4nio, 72 anos<\/strong><\/p>\n\n\n\n

            Belo Horizonte, MG<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Goldies Sa\u00fade Integrada Em poucos meses ap\u00f3s o lan\u00e7amento, o aplicativo alcan\u00e7ou centenas de downloads e recebeu muitos feedbacks positivos de usu\u00e1rios e profissionais da sa\u00fade, que destacaram a praticidade e o impacto direto na rotina familiar. Funcionalidades como: armazenamento de exames\/prontu\u00e1rios, controle de medicamentos, acompanhamento de indicadores e compartilhamento de informa\u00e7\u00f5es com familiares e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-165","page","type-page","status-publish","hentry"],"yoast_head":"\nCase Goldies Sa\u00fade Integrada - Alexandre Rocha<\/title>\n<meta name=\"description\" content=\"Tecnologia, empatia e usabilidade em prol de uma gest\u00e3o de sa\u00fade mais humana e integrada para cuidar de idosos e sua fam\u00edia. 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