{"id":156,"date":"2025-10-29T20:59:06","date_gmt":"2025-10-29T20:59:06","guid":{"rendered":"https:\/\/alexandre-rocha.com\/?page_id=156"},"modified":"2026-03-27T15:19:17","modified_gmt":"2026-03-27T18:19:17","slug":"case-raizen-roxlite","status":"publish","type":"page","link":"https:\/\/www.alexandre-rocha.com\/en\/case-raizen-roxlite\/","title":{"rendered":"Case Ra\u00edzen ROXlite"},"content":{"rendered":"
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Ra\u00edzen ROXlite<\/h2>\n\n\n\n

This project became a true success case by completely modernizing the invoicing process for Shell aviation fuel refueling operations across airports in Brazil. With the implementation of the new tablet-based app nationwide, the company gained a fast, secure, and easily updatable system,<\/strong>eliminating the limitations of the old device. The solution delivered significant gains in operational efficiency<\/strong> and reduced errors<\/strong>and greatly improved the operator experience. Moreover, it established a scalable technological foundation<\/strong>that allows rapid implementation of improvements <\/strong>and ensures greater reliability <\/strong>and speed <\/strong>in service \u2014 both nationally and internationally, as the system has already been expanded to Argentina.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Ra\u00edzen<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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A Ra\u00edzen <\/strong>is a Brazilian integrated energy company operating in sugar and ethanol production, fuel distribution (licensed under the Shell brand in Brazil, Argentina, and Paraguay), and renewable energy generation. It is one of the largest companies in the country, active from production to final distribution, employing over 45,000 people and working with more than 15,000 business partners nationwide.<\/p>\n\n\n\n

The company is a joint venture between Cosan and Shell, combining Cosan's expertise in biofuel production with Shell's global distribution infrastructure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/h2>\n\n\n\n

A Ra\u00edzen<\/strong>responsible for refueling aircraft with Shell fuel at airports,<\/strong>used an outdated device to record and issue refueling invoices. This device had serious technical limitations \u2014 a closed system, no modern connectivity, and extremely complex maintenance and updates. The challenge was to create a scalable and easily updatable solution that could be deployed across the entire country.<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Illustrative image only<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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My Role<\/h2>\n\n\n\n

My role as a UX\/UI Designer,<\/strong> UX\/UI Designer was essential in transforming a technical and limited process into an efficient and intuitive digital experience. I was responsible for leading research stages, understanding user pain points, mapping existing workflows, and proposing a new information architecture to simplify operators\u2019 daily tasks.\n\nI created wireframes, high-fidelity prototypes, and the final app interface \u2014 always validating solutions with the client and the development team. This close collaboration ensured the final product was not only functional and scalable but also visually consistent with the brand identity and centered on real user needs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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UX Research<\/h2>\n\n\n\n

Understanding Context and Immersion<\/h4>\n\n\n\n

Meetings were held with Ra\u00edzen stakeholders involved in the project, gathering feedback and insights from the operational teams responsible for refueling. The goal was to understand the real workflow and map the main challenges faced by users of the old system.\n\nThis technical and business requirement analysis with Ra\u00edzen\u2019s IT team provided a clear context of the process and a detailed perception of users\u2019 pain points.<\/p>\n\n\n\n

Definition<\/h4>\n\n\n\n

Based on the insights collected, the following points were defined:<\/p>\n\n\n\n

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  • Main goal:<\/strong> Create a modern, flexible, and updatable digital solution that simplifies the refueling invoice process.<\/li>\n\n\n\n
  • Key system requirements:<\/strong>\n
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    • Quick selection of client, airport, and fuel type;<\/li>\n\n\n\n
    • Invoice issuance with printing or email delivery;<\/li>\n\n\n\n
    • Online\/offline connectivity and synchronization;<\/li>\n\n\n\n
    • Intuitive and objective interface suitable for field use;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

      Ideation and Information Architecture<\/h4>\n\n\n\n

      Based on the findings, the new app\u2019s information architecture was structured as follows:<\/p>\n\n\n\n

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      • Mapping all usage flows of the old system;<\/li>\n\n\n\n
      • Identifying friction points and improvement opportunities;<\/li>\n\n\n\n
      • Creating optimized site maps and user flows;<\/li>\n<\/ul>\n\n\n\n

        Low-fidelity wireframes were then created, validated in review sessions with the client, and refined through multiple iterations.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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        Persona<\/h2>\n\n\n\n
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        Jo\u00e3o Santos<\/h4>\n\n\n\n

        38 years old<\/p>\n<\/div>\n\n\n\n

        \"I\u2019m an Aircraft Refueling Operator. I work rain or shine, and I value agility in my job.\"<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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        About Me<\/h6>\n\n\n\n

        Who am I? What do I do?<\/strong><\/p>\n<\/div>\n\n\n\n

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        • Aircraft refueling operator at Ra\u00edzen;<\/li>\n\n\n\n
        • Responsible for registering refueling operations and issuing invoices;<\/li>\n\n\n\n
        • Works directly on the airfield, ensuring safety and efficiency;<\/li>\n\n\n\n
        • Years of hands-on experience.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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          My Routine<\/h6>\n\n\n\n

          Who do I live with? What are my habits? What is my daily routine like?<\/strong><\/p>\n<\/div>\n\n\n\n

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          • Works in shifts (morning and night) under varying weather conditions;<\/li>\n\n\n\n
          • Interacts with teammates, supervisors, and ground staff;<\/li>\n\n\n\n
          • Busy schedule with little time between refueling operations;<\/li>\n\n\n\n
          • At home, enjoys time with his wife and two children;<\/li>\n\n\n\n
          • Relaxes by watching TV.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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            Personality<\/h6>\n\n\n\n

            <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

            \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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            Motivations & Hobbies<\/h6>\n\n\n\n

            What are my interests? How do I spend my free time?<\/strong><\/p>\n<\/div>\n\n\n\n

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            • Plays soccer with friends;<\/li>\n\n\n\n
            • Spends time with family;<\/li>\n\n\n\n
            • Watches TV;<\/li>\n\n\n\n
            • Uses his phone;<\/li>\n\n\n\n
            • Sleep;<\/li>\n\n\n\n
            • Enjoys barbecues with friends.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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              Pain Points<\/h6>\n\n\n\n

              What are my difficulties? What would I like to solve?<\/strong><\/p>\n<\/div>\n\n\n\n

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              • Old device would freeze and had a small, limited screen;<\/li>\n\n\n\n
              • Slow processes;<\/li>\n\n\n\n
              • Error messages were confusing, with no quick support;<\/li>\n\n\n\n
              • Operational friction due to usability problems.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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                Goals & Needs<\/h6>\n\n\n\n

                What are my needs? What results would I like to achieve?<\/strong><\/p>\n<\/div>\n\n\n\n

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                • Have a reliable, fast, and intuitive system;<\/li>\n\n\n\n
                • Register refueling operations and issue invoices without errors;<\/li>\n\n\n\n
                • Receive automatic updates and have functional equipment in any condition.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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                  User Flow<\/h2>\n\n\n\n

                  I created a user flow to visualize, analyze, and optimize the path the user takes to achieve specific goals within the product. This diagram helped the design and development teams understand user needs, identify friction points, and create a more intuitive and efficient experience.<\/p>\n<\/div>\n\n\n\n

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                  Information Architecture<\/h2>\n\n\n\n

                  Information Architecture organizes and structures content logically, ensuring users can find what they need effortlessly. Without a well-planned architecture, even the most visually appealing design can result in a frustrating experience.<\/p>\n<\/div>\n\n\n\n

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                  Wireframes<\/h2>\n\n\n\n

                  When creating wireframes, I focused on functionality, layout, and content organization rather than aesthetics. Wireframes ensured that the product\u2019s foundation was solid and user-centered.<\/p>\n<\/div>\n\n\n\n

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                  Usability Testing<\/h2>\n\n\n\n

                  The app\u2019s flows were straightforward, and testing confirmed the insights identified so far. Low-fidelity prototypes were used to validate user interactions early in the project \u2014 focusing purely on functionality, flow, and information architecture, without distractions from visual elements.<\/p>\n\n\n\n

                  Example:<\/p>\n\n\n\n

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                  SUGGESTIONS<\/th>SOLUTIONS<\/th><\/tr><\/thead>
                  Suggestions\tSolutions\nInclude more information in the issued invoice.<\/td>Minor adjustments were made to the invoice issuance document to enable the inclusion of the additional information.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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                  Design System<\/h2>\n\n\n\n

                  Following Ra\u00edzen\u2019s marketing team guidelines, I defined the color palette, typography, and component standards that structured the project \u2014 ensuring visual and functional consistency. All materials were validated by the client, enabling faster, scalable, and professional interface creation.<\/p>\n<\/div>\n\n\n\n

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                  UI Design<\/h2>\n<\/div>\n\n\n\n
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                  \"Ra\u00edzen<\/figure>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

                  Ra\u00edzen ROXlite Este projeto se tornou um verdadeiro case de sucesso ao modernizar por completo o processo de emiss\u00e3o de notas fiscais de abastecimento de combust\u00edveis Shell nos aeroportos do Brasil. Com a implanta\u00e7\u00e3o do novo aplicativo em tablets por todo o pa\u00eds, a empresa passou a contar com um sistema \u00e1gil, seguro e de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"yoast_head":"\nCase Ra\u00edzen ROXlite - Alexandre Rocha<\/title>\n<meta name=\"description\" content=\"Solu\u00e7\u00e3o \u00e1gil, segura e f\u00e1cil de atualiza\u00e7\u00e3o que trouxe ganhos na efici\u00eancia operacional e na experi\u00eancia do dia a dia dos operadores. Confira esse case!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandre-rocha.com\/en\/case-raizen-roxlite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Ra\u00edzen ROXlite - Alexandre Rocha\" \/>\n<meta property=\"og:description\" content=\"Solu\u00e7\u00e3o \u00e1gil, segura e f\u00e1cil de atualiza\u00e7\u00e3o que trouxe ganhos na efici\u00eancia operacional e na experi\u00eancia do dia a dia dos operadores. 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